Rise New York was awarded to be the Global Agency of Record of the biggest Data Driven Company in South America. To launch the new Global Brand Platform, we tapped into the biggest moment for the brand: DDB — The Biggest Data Driven Event in Latin America.

Inspired by TV Network graphics, we created an entire motion design system encompassing transitions, lower thirds, sponsor interstitials and everything in between.

At the event day, after check-in using facial recognition technology, a digital screen recognized and welcomed everyone with slices of knowledge.

A beautifully crafted opening act surprised our guests with an amazing immersive experience.

Announcing the first marketing tool that combines on & offline data with behavior, hyper-targeting, and segmentation to predict qualified leads.

Watch the entire case study below.