White Ops is the global leader in bot mitigation. By verifying more than 10 trillion interactions weekly, they can genuinely say they are keeping the internet more human. Rise New York & Partners was tasked to modernize not only the way White Ops look but how they sound and position the brand in the tech and cybersecurity landscape.

Humans must be at the core of our communication, it doesn’t matter if it’s corporate, business, consumer or internal teams - we are all humans.

If you’re too sales(y) they’ll reject you, if too glamorous they’ll think you’re a snob, if it's too tech(y) or jargon(y) they might not understand at all what you’re trying to convey.

Backed by strategic storytelling, the brand platform is the core of everything we do.
Our platform is a core sentiment — an expression of a feeling that connects with the audience emotionally and drives all the brand efforts & experiences.