Brooklyn, NY — USA
WC2R 1EA — UK
Conj 610, Pinheiros, SP — BR
049422 — SG
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We revitalized Alok's audio brand, amplifying its presence by creating a dynamic visual expression that responds to sound waves
WAAW by Alok
— Brand Refresh
WAAW recognized that the opportunity in the Brazilian audio market lay in being neither too cheap nor overly premium. The sweet spot was mid-height brands that combined quality and affordability. To differentiate from competitors, WAAW decided to focus on a unique 'white space'—becoming a lifestyle brand that merged quality with style. WAAW's mission was to inspire and recharge people through music, moving them out of their autopilot, a vision deeply rooted in Alok's beliefs.
The "Obey Your Beat" platform idea transformed WAAW into more than just an audio brand—it became a symbol of personal expression, aligning the brand with seven distinct pillars:
MUSIC, SPORTS, GAMING, CULTURE, FASHION, LIFESTYLE, and COMMUNITY.
WAAW's strategic shift transformed it from a mere audio brand to a lifestyle icon
The People Behind
- Chief Creative Officer
Flavio Vidigal - Associate Design Director
Rafael Fernandes - Senior Creative / Copywriter
Otávio Mastrogiuseppe - Senior Art Director
Gustavo Dallegrave - Creative Director
Guilherme Rech
- Creative Director (Studio)
Andre Holzmeister - Director of Agency Operations
Etienne Du Jardin - Producer
Bruno Tristão - Designer
Caroline Yamamoto - Photography
Diego Villamarin
- Motion Designer
Fabio Del Rio - Managing Director
Pedro Vidigal - Film Director
Leonardo Aiello - Executive Producer
Gabriel Gonzaga
Selected Works
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Brooklyn, NY — USA
Conj 610, Pinheiros, SP — BR
WC2R 1EA — UK
049422 — SG
Be a nice human — you can
Rise New York & Partners LLC
Est. 2017 in New York
Rise is a mindset™