Why mess with a great thing, right? Wrong. It was time for a new take on tequila, and we found the perfect way to unlock one of America’s favorite drinks by combining it with seltzer and natural fruit juice. Change is good. Standing out is good. And that’s why we tequila differently. Studio By Rise was commissioned to bring the campaign to life through 3D animations and visual compositing in a series of digital videos, out-of-home and social media assets.

On route to being the next big thing in Chicago, Ahora introduces itself to the city just in time for festival season, and the crowd goes crazy.

When getting the brief, the challenge was to perfectly balance iconic street elements with high-end product visuals to create an ownable world for Ahora.