Human is the global leader in bot mitigation. By verifying more than 10 trillion interactions weekly, they can genuinely say they are keeping the internet more human. Rise New York & Partners was tasked to modernize the brand look, sound, and position in the tech and cybersecurity landscape.

The backlash was damaging its brand and reputation, and as part of the acquisition deal, major investors requested a name change and a new brand platform. Since the visual identity and brand narrative were already well-established and well-received, we opted to rebrand as HUMAN, building on the existing brand equity.

We created a new brand platform based on the improved AI capabilities that use network-learning modeling to increase its reach and efficiency in digital threat detection. The more humans join — the more accurate the AI becomes