Microsoft Cloud Services Azure is celebrating 10 years in 2021. To imprint this remarkable milestone in time, Azure's design team is rebranding and launching a new positioning for this next chapter. To kick off the effort, Microsoft C+AI Studios reached out to Rise New York to concept, design and craft this vision to life in an outstanding 60s manifesto film.

Our main goal was to foster the creative potential of this product. The script narrates the tale of how possibilities emerge from a single idea, a voice that only visionary minds can perceive, and it guides you through the transformative journey of bringing those ideas to life.

Accompanied by stunning cinematic sound design, the voice-over features a diverse ensemble of voices from around the globe, representing a rich tapestry of ethnicities, genders, accents, and ages. This inclusive and vibrant narrative is brought to life by multiple voices, weaving together a unique and captivating audio experience.

As a result, this beautifully crafted journey takes the viewer through an abstract and absolutely gorgeous scenery in a world full of possibilities — the world of Azure.