Brooklyn, NY — USA
WC2R 1EA — UK
Conj 610, Pinheiros, SP — BR
049422 — SG
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We encouraged thousands of Riot's Wild Rift newbies to overcome their fears by thinking like true champions
Riot Games
League Of Legends Wild Rift
Rise New York & Partners signed with the Gaming Giant to support its Marketing and Advertising Efforts in the Region. To kick off the partnership, Riot Games LATAM tasked the agency with a mission of launching its newly created #ElTryHardClub, a program that brings a series of free initiatives and support to the League of Legends Wild Rift community in Mexico
Our gamer is an effortless hypebeast.
Streetwear at its core. She doesn't go well
with sober flat looks. Her look has an edgy
to it without being overly done
The campaign includes a long-form film and cuts in 60, 30, and 15 seconds with special formats for social media and digital display ads
"Think Like a Champ" campaign brings the message that you don't need superpowers to become a champion in Wild Rift
The story takes you through the day of a gamer, and as she goes through the bumps and turns of harsh gameplay, she starts to have these visions projected through her ceiling, walls, and everywhere she goes. These "magical moments" trick the audience into believing that she has a "special power" to predict plays before everyone else. Only to find out at the end that — thanks to Riot's new program — she got some tricks hidden up her sleeve
We wanted to create this hyperfocus moment when she harnesses her "power" by tapping into everything she learned from Riot's new program in an epic way
The film is filled with visual effects, beautiful cinematic moments, and astonishing color grading. The sound design ties everything together with a Hard Rock music theme, the sound signature of all League of Legends content
The primary source for Wild Rift Mexican gamers to get pro tips, educational content, support, and a virtual coach available 24/7
The People Behind
- Chief Creative Officer
Flavio Vidigal - Associate Design Director
Rafael Fernandes - Managing Director
Pedro Vidigal - Scene Director
Rodrigo Cabral - Live-action Production
Bizzu Conteudo
- Director Of Content & Production
Andre Holzmeister - Senior Motion Designer
Edgar Yamada - Producer
Matheus Nobre - VFX Supervisor
Jorge Pereira OK - Post-Production
Capadocia VFX
- Creative Director
Andre Poli - Director Of Agency Operantions
Etienne Du Jardin - Film Director
Andre Holzmeister - VFX Producer
Arthur de Aveiro - Sound Design
Combustion
Selected Works
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Brooklyn, NY — USA
Conj 610, Pinheiros, SP — BR
WC2R 1EA — UK
049422 — SG
Be a nice human — you can
Rise New York & Partners LLC
Est. 2017 in New York
Rise is a mindset™